eCommerce

Last Updated

•

May 2, 2023

The Ultimate Guide to E-commerce Analytics: Top Tools to Use

Maria

Author

Maria

This comprehensive guide by SYSTEM Integration provides an overview of eCommerce analytics tools, the most popular tools, tips for tracking analytics, and the best eCommerce analytics tools for every budget.

Ready to take your e-commerce business to the next level? Explore our top e-commerce analytics tools and find the perfect solution for your business needs.

Keep reading!

analytics-g.jpg

Maximize Your Online Sales with the Best E-commerce Analytics Tools

As an online retailer, you must clearly understand your customer's behavior, preferences, and purchasing patterns. This is where e-commerce analytics tools come in. These tools provide valuable insights into your customers' interactions with your website, enabling you to optimize your website, improve your product offerings and marketing strategies, and ultimately increase your sales.

Unleash the Power of Data with E-commerce Analytics Tools

E-commerce businesses rely heavily on data to make informed decisions that can lead to increased sales and better customer experiences. E-commerce analytics tools help companies to collect, track, and analyze data to gain insights into customer behavior, website performance, and business operations.

The Best E-commerce Analytics Tools You Need to Know

Several popular e-commerce analytics tools are available, including Google Analytics, Hotjar, Fathom, Adobe Analytics, Shopify Analytics, WooCommerce Analytics, Mixpanel, Woopra, Kissmetrics, and Glew. <sup>[1][2][3]</sup>

1. Google Analytics

Google Analytics is the most popular e-commerce analytics tool, offering a range of features such as audience segmentation, behavior tracking, and conversion tracking. It provides valuable insights into website traffic, user engagement, and conversion rates. Google Analytics is free to use, making it an excellent choice for small businesses.

2. Hotjar

Hotjar is a powerful e-commerce analytics tool that provides businesses with various features, including heatmaps, visitor recordings, and conversion funnels. It helps companies to understand how users interact with their website and identify areas of their online store that need improvement. Hotjar offers a free trial, with paid monthly plans starting at $39.

3. Fathom

Fathom is a privacy-focused e-commerce analytics tool that provides businesses valuable insights into website traffic and user behavior. It offers a range of features, including real-time analytics, pageviews, bounce rates, and referral sources. Fathom is easy to install and use and has affordable pricing plans starting at $14 per month.

4. Adobe Analytics

Adobe Analytics is a powerful e-commerce analytics tool that provides businesses with various features, including audience segmentation, real-time analytics, and predictive analytics. It helps companies to understand customer behavior and optimize their online stores to increase sales. Adobe Analytics has custom pricing plans based on business needs.

5. Shopify Analytics

Shopify Analytics is a built-in e-commerce analytics tool that gives businesses helpful insights into their online store's performance. It offers a range of features, including sales reports, traffic reports, and customer behavior analysis. Shopify Analytics is easy to use and available on all Shopify plans.

6. WooCommerce Analytics

WooCommerce Analytics is a built-in e-commerce analytics tool that provides businesses valuable insights into their online store's performance. It offers a range of features, including sales reports, traffic reports, and customer behavior analysis. WooCommerce Analytics is easy to use and available on all WooCommerce plans.

7. Mixpanel

Mixpanel is a powerful e-commerce analytics tool that provides businesses with various features, including user behavior tracking, A/B testing, and funnel analysis. It helps companies to understand customer behavior and optimize their online stores for increased sales. Mixpanel has custom pricing plans based on business needs.

8. Woopra

Woopra is an e-commerce analytics tool that provides businesses with various features, including real-time analytics, user behavior tracking, and customer journey analysis. It helps enterprises understand customer behavior and optimize their online stores for increased sales. Woopra has custom pricing plans based on business needs.

9. Kissmetrics

Kissmetrics is an e-commerce analytics tool that provides businesses with various features, including user behavior tracking, A/B testing, and funnel analysis. It helps companies to understand customer behavior and optimize their online stores for increased sales. Kissmetrics has custom pricing plans based on business needs.

10. Glew

Glew is an e-commerce analytics tool that provides businesses with various features, including sales reports, customer behavior analysis, and inventory management. It helps companies to understand customer behavior and optimize their online stores for increased sales. Glew has custom pricing plans based on business needs.

How to Choose the Best E-commerce Analytics Tools for Your Business

Choosing the right e-commerce analytics tool for your business can be daunting. Consider your business goals, budget, and technical requirements. Some tools offer advanced features, while others are more user-friendly and affordable. Evaluating your needs and comparing different options is essential.

Types of E-commerce Analytics

E-commerce analytics involves collecting, analyzing, and interpreting data from an online store to gain insights into customer behavior, website performance, and business operations. There are several types of e-commerce analytics, including:

Website Traffic Analysis

Website traffic analysis is the process of tracking and analyzing the behavior of visitors to a website. It collects data on website traffic, user engagement, and conversion rates to gain insights into customer behavior, preferences, and trends.

Website traffic analysis is essential in e-commerce because it helps businesses understand how users interact with their websites and identify improvement areas. By analyzing website traffic data, e-commerce businesses can make data-driven decisions to optimize their online stores and increase sales.

Business Intelligence Tools

Business intelligence tools (BI tools) are software applications designed to collect, analyze, and visualize business data to help organizations make better decisions. These tools give e-commerce businesses valuable insights into customer behavior, website performance, and business operations. Famous business intelligence tools for e-commerce include Tableau, Microsoft Power BI, QlikView, and Looker.

Conversion Tracking Tools

Conversion tracking is critical for e-commerce businesses looking to optimize their online stores for increased sales and improved customer experience. Popular conversion tracking tools for e-commerce include Google Analytics, Hotjar, Kissmetrics, and Mixpanel. These tools allow e-commerce businesses to make data-driven decisions, improve marketing ROI, and gain valuable insights into customer behavior.

Customer Behavior Analytics

Customer behavior analytics is essential for e-commerce businesses looking to increase sales and improve customer satisfaction. Popular customer behavior analytics tools for e-commerce include Google Analytics, Adobe Analytics, Crazy Egg, and Mixpanel. These tools allow e-commerce businesses to personalize the customer experience, improve website performance, and make data-driven decisions to optimize their online stores.

Sales Analytics Software

Sales analytics software is essential for e-commerce businesses looking to optimize sales performance and improve the overall customer experience. Popular sales analytics software for e-commerce includes Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. These tools allow e-commerce businesses to make data-driven decisions, improve sales performance, and gain valuable insights into customer behavior and preferences.

Marketing Analytics Tools

Marketing analytics is critical for e-commerce businesses looking to optimize their marketing strategy and improve the overall customer experience. Popular marketing analytics tools for e-commerce include Google Analytics, Adobe Analytics, Hootsuite Insights, and SEMrush. These tools allow e-commerce businesses to improve marketing performance/

Revenue Optimization Software

Revenue optimization is critical for e-commerce businesses because it allows them to maximize revenue and profitability. Companies can optimize their pricing strategies, reduce costs, and improve customer retention by analyzing customer behavior, pricing trends, and inventory data. Revenue optimization also helps organizations identify new revenue streams and opportunities for growth.

Popular revenue optimization software for e-commerce includes Pricefx, PROS, Zilliant, and Vendavo. With these e-commerce analytics tools, businesses can optimize pricing strategies, reduce costs, and improve customer retention, increasing revenue and profitability.

Cart Abandonment Tracking

Cart abandonment is a common problem for e-commerce businesses that can result in lost sales and revenue. Cart abandonment also affected the overall customer experience, leading to negative reviews and reduced customer loyalty.

Popular cart abandonment tracking tools for e-commerce include Google Analytics, CartStack, Optimizely, and Rejoiner. Using these tools, e-commerce businesses can recover lost sales, improve the customer experience, and make data-driven decisions to optimize their website and improve sales.

Checkout Funnel Analytics

Checkout funnel analytics refers to the process of tracking and analyzing customer behavior during the checkout process of an e-commerce website. It involves examining each step of the checkout process, from adding items to the cart to completing the purchase, to identify issues and optimize the process for maximum conversions.

Popular checkout funnel analytics tools for e-commerce include Google Analytics, Kissmetrics, Mixpanel, and Woopra. By analyzing customer behavior during checkout, businesses can optimize the process for maximum conversions, reduce cart abandonment rates, and improve the overall customer experience.

Product Performance Analysis

Product performance analysis is critical for e-commerce businesses because it allows them to make data-driven decisions about which products to stock, how to price them, and how to market them.

Product performance analysis tools for e-commerce include Google Analytics, SEMrush, Ahrefs, and SimilarWebCompanies can identify trends, optimize pricing and inventory levels, and improve the overall customer experience by analyzing product performance data.

Order Fulfillment Tracking

Order fulfillment tracking is crucial for e-commerce businesses because it ensures the timely delivery of orders, essential for customer satisfaction and retention. It also allows companies to identify and address issues that may delay or prevent the delivery of orders, such as inventory shortages, shipping delays, and product defects.

Popular order fulfillment tracking tools for e-commerce include ShipStation, ShipBob, Ordoro, and Shipwire, each with unique features and benefits to meet the needs of different businesses. These tools allow e-commerce businesses to streamline their order fulfillment process, reduce shipping errors, and make data-driven decisions about their shipping operations.

Market Research and Analysis Tools

Market research is vital to your success in an e-commerce business. Fortunately, plenty of tools are available to help you collect and analyze data about your target market, including Google Trends, SurveyMonkey, SEMrush, and Ahrefs.

Market research allows you to gain valuable insights into your audience, identify trends, and make informed decisions about your products, pricing, and marketing strategies.

Competitor Analysis Software

Competitor analysis is the process of identifying and evaluating the strengths and weaknesses of your competitors. It is an essential aspect of e-commerce because it helps businesses develop effective strategies to stay ahead of their competition.

Popular competitor analysis software for e-commerce includes SEMrush, Ahrefs, and SpyFu. These tools offer features such as competitor research, keyword analysis, and backlink analysis.

The advantages of competitor analysis software for e-commerce analytics are that it helps businesses identify market gaps, improve their strategies, and stay one step ahead of their competition.

Customer Journey Mapping

Customer journey mapping visualizes the customer experience from initial contact to the final purchase. It is crucial in e-commerce because it helps businesses better understand their customers’ needs, preferences, and pain points.

Popular customer journey mapping tools for e-commerce include Hotjar, Crazy Egg, and UserTesting. These tools help businesses identify areas for improvement, optimize their website for conversions, and create a seamless customer experience.

Persona Creation Tools

Persona creation is the process of developing fictional representations of your ideal customers. It is vital in e-commerce because it helps businesses tailor their marketing messages and product offerings to their target audience.

Popular persona-creation tools for e-commerce include HubSpot, Xtensio, and MakeMyPersona. These tools offer persona templates, demographic analysis, and customer profiling features.

The benefits of using persona creation tools for e-commerce analytics are that it helps businesses understand their customers’ motivations, develop more targeted marketing campaigns, and improve customer acquisition.

User Experience Testing Software

User experience testing is the process of evaluating the usability and functionality of a website or app. It is essential in e-commerce because it helps businesses identify areas for improvement and create a better user experience.

Widespread user experience testing software for e-commerce includes UserZoom, Optimal Workshop, and UsabilityHub. These tools offer usability testing, A/B testing, and user feedback. The advantages of using user experience testing software for e-commerce analytics are that it helps businesses improve website functionality, increase user engagement, and drive more conversions.

In conclusion, e-commerce analytics tools are essential for online businesses looking to maximize their sales and improve their customer experience. Companies can gain valuable insights into customer behavior, website performance, and business operations by collecting and analyzing data.

With so many options available, it's essential to consider your business goals, budget, and technical requirements when choosing an e-commerce analytics tool. From website traffic analysis to user experience testing, tools are available for every type of analysis. Investing in the right e-commerce analytics tool can help businesses make data-driven decisions to optimize their online stores and increase sales.

SYSINT can help with e-commerce analytics through our Data Business Analytics service. This service allows businesses to analyze their KPIs, metrics, and goals in one place with the Elastic Stack.

Sources:

  1. https://www.hotjar.com/ecommerce/analytics/tools/
  2. https://www.shopify.com/blog/ecommerce-analytics
  3. https://www.crazyegg.com/blog/best-ecommerce-analytics-tools/

Posted

•

May 2, 2023

Not sure which platform or technology to use?

We can turn different applications and technologies into a high-performance ecosystem that helps your business grow.