Web Development

Last Updated

July 14, 2023

6 Steps ​​to Build a Travel Website: Expert Tips, Platforms and Features




open book

read time

16 minute

If you're in the travel business, or even just a passionate traveler, then it's essential that your website be attractive and well-designed. Whether you're running a travel agency or dreaming of building a travel website like Expedia, it's crucial to understand the secrets behind an exceptional online presence. That's where we come in, ready to guide you through the process of creating a stunning travel website from scratch.

In this blog, SYSINT will delve into the importance of having a well-designed and functional travel website. Our main objective is simple: to provide you with step-by-step guidance, along with proven features and industry best practices, to build an exceptional travel website. From understanding the basics of travel website development to mastering the art of travel API integration, we've got you covered.

Step 1: Understanding the Basics of Travel Website Development

When it comes to creating a captivating travel website, having a clear understanding of website development is crucial. Here's why it matters:

  • Tailored User Experience: By grasping the fundamentals of website development, you can design a user-friendly and intuitive interface that enhances the overall user experience. This involves effective navigation, responsive design, and seamless interactions, all of which contribute to keeping visitors engaged and satisfied.
  • Brand Identity and Design: A well-developed website allows you to showcase your unique brand identity and visual aesthetic. By understanding development concepts, you'll be able to design a visually captivating website that aligns with your target audience's preferences and sets you apart from your competitors. It's about creating an immersive digital experience that reflects the essence of your travel brand.
  • Optimized Performance: Website development also involves optimizing your website for speed and performance. When you understand the techniques used in development, you have the power to create a website that loads quickly, minimizing bounce rates and maximizing conversions. A fast and responsive website not only enhances the user experience but also improves your search engine rankings, driving more organic traffic to your site.

Having a clear understanding of travel website development enables you to craft a website that offers a tailored user experience, showcases your brand identity, and optimizes overall performance. As we move forward in this blog series, we'll explore these concepts in more depth and provide you with practical insights and expert tips to help you create an exceptional travel website. Stay tuned!

Step 2: Research and Planning

Before diving headfirst into the development of your travel website, it is crucial to take the time to conduct thorough research and planning. This stage sets the foundation for success, allowing you to understand your target audience and competition, define clear goals, and create a well-thought-out design and development plan for your website. In this section, we will guide you through the essential steps to ensure your website meets your audience's needs, stands out from competitors, and achieves your business objectives.

Why is Market Research and Competitive Analysis Important?

Before diving into the development of your travel website, it's crucial to conduct thorough market research and competitive analysis. Here are some reasons why:

  • Gain Valuable Insights: Market research helps you understand your target audience's needs, preferences, and behaviors. By understanding their pain points and desires, you can create a website that meets their specific needs and encourages engagement.
  • Competitive Advantage: Analyzing your competitors allows you to identify their strengths and weaknesses. This knowledge empowers you to differentiate yourself by offering unique features, better pricing, or superior customer service, positioning you for success in the competitive travel industry.
  • Develop a Compelling Strategy: By conducting comprehensive research and analysis, you can develop a strategic plan to outshine your competitors. Armed with insights, you can create effective marketing campaigns, design captivating visuals, and offer services that resonate with your target audience, driving sustainable growth and success.

Identifying Target Audience and Setting Goals

To create an impactful travel website, it's essential to identify your target audience and define clear goals and objectives. Here's how to get started:

  • Research Your Audience: Understand your target audience's demographics, interests, and travel preferences. Dive into their motivations, pain points, and aspirations. Use this information to tailor your website's content, design, and functionality, attracting and retaining their attention.
  • Define Clear Goals: Set measurable objectives for your website, such as increasing bookings, driving traffic, or boosting customer engagement. By setting clear goals, you can track progress and optimize your strategy accordingly, ensuring your website delivers the desired results.
  • Differentiate Your Website: Stand out from competitors by offering unique value propositions and highlighting what sets you apart. Whether it's curated travel experiences, exceptional customer service, or exclusive deals, identify and communicate your brand's unique selling points to your target audience.

Creating a Design and Development Plan

Crafting an effective design and development plan ensures the success of your travel website. Follow these steps:

  • Research and Gather Inspiration: Analyze industry-leading travel websites for design elements, user experience, and functionality. This helps you understand current trends, identify successful strategies, and find inspiration for your own website.
  • Organize with a Sitemap: Create a sitemap outlining the structure and hierarchy of your website's pages. This ensures a logical flow of information and enhances user experience, making it easier for visitors to navigate and find the information they need.
  • Create Captivating Visuals: Develop a visually appealing design using captivating images, videos, and graphics that align with your brand identity. Pay attention to color schemes, typography, and layout to create a visually cohesive and engaging experience for your users.
  • Incorporate Useful Functionalities: Determine essential functionalities your website needs, such as booking systems, trip planners, interactive maps, or user reviews. Prioritize features that add value to your target audience and align with your website's goals and objectives.

By conducting thorough research, defining your target audience, and creating a well-thought-out design and development plan, you are on your way to creating an exceptional travel website. Combining your unique brand identity with user-centric design and smart functionality will set the stage for success in the travel industry. Move forward confidently to the next step!

Step 3: Choosing a Development Platform

When it comes to building a travel website, choosing the right development platform is vital. In this section, we will introduce you to popular platforms like WordPress and Drupal, discuss their pros and cons, and provide recommendations based on the specific requirements of your website, with a focus on travel API integration.

Exploring Popular Development Platforms


WordPress is a versatile content management system (CMS) widely used for building websites, including travel websites. Here are some reasons why it's a popular choice:

  • Customizability: WordPress offers numerous themes, plugins, and customization options, allowing you to create a unique and visually appealing website that aligns with your brand identity.
  • Ease of Use: With its user-friendly interface, WordPress makes managing and updating your website's content a breeze, even for non-technical users.
  • Vast Community Support: WordPress has a large and active community, which means you can easily find resources, tutorials, and assistance whenever needed.


Drupal is another robust CMS option for building travel websites. Consider the following factors when considering Drupal:

  • Scalability and Flexibility: Drupal is highly customizable and provides excellent scalability, making it suitable for large and complex websites.
  • Advanced Functionality: With a wide range of modules and extensions, Drupal offers advanced functionalities, allowing for complex integrations and custom solutions.
  • Security and Performance: Drupal is known for its strong security features and performance optimization, making it a suitable choice for websites that handle sensitive user data.


Ghost is a modern and lightweight platform specifically designed for creating content-driven websites, including travel blogs or editorial-focused sites. Consider the following factors when considering Ghost:

  • Simplicity and Focus: Ghost is known for its simplicity and user-friendly interface, making it easy to create and manage content. It places a strong emphasis on publishing and writing, which makes it ideal for bloggers and content creators.
  • Fast Performance: Ghost is built with performance in mind, allowing your travel website to load quickly and provide a smooth experience for your visitors.
  • Built-in SEO Features: Ghost includes built-in SEO tools and features that can help optimize your website's visibility in search engines, making it easier for potential travelers to find your content.
  • Supportive Community: Although Ghost's community might be smaller than WordPress or Drupal, it is still an active and helpful community that provides resources and assistance.

By considering platforms like WordPress, Drupal, and Ghost, you can select the most suitable option based on factors like customizability, ease of use, scalability, advanced functionality, performance, and community support. Each platform offers unique benefits that can align with the specific requirements of your travel website.

Pros and Cons Consideration

When choosing a development platform for your travel website, it's important to consider the pros and cons of each option. Here are a few aspects to keep in mind:

  • Customizability: Evaluate how much flexibility and control you need in customizing the design and functionality of your website.
  • Ease of Use: Consider your technical expertise and the ease of managing and updating the website content.
  • Community and Support: Assess the availability of a supportive community that can provide assistance and resources.
  • Scalability: Determine the potential growth and scalability of your website in the future.

Recommendations for Travel API Integration

With travel websites often requiring integration of travel APIs to provide features like flight or hotel bookings, it's essential to choose a development platform that supports these integrations seamlessly. Consider the following:

  • Compatibility: Ensure that the chosen platform supports the APIs you need to integrate for the desired functionality.
  • Developer Support: Check if the platform has developer-friendly documentation and resources for API integration.
  • Simplicity: Consider how easily you can integrate and manage the travel APIs within the chosen platform.

By carefully considering the development platform and its compatibility with travel APIs, you can make an informed decision and lay the groundwork for a robust travel website.

Step 4: Designing the User Interface

Designing a user-friendly and visually appealing interface is crucial for any travel website. It plays a significant role in attracting and engaging users and can greatly impact their overall experience. Here are some principles of good user interface (UI) design for travel websites:

  • Simplicity and Clarity: Keep the design simple and intuitive, allowing users to easily understand and navigate the website. Use clear and concise language, streamlined menus, and logical information architecture.
  • Consistency: Maintain consistency throughout the website in terms of layout, typography, color scheme, and visual elements. Consistency creates a cohesive and professional look and helps users navigate the site with ease.
  • Visual Hierarchy: Establish a clear hierarchy of elements to guide users' attention and highlight important information. Use typography, color, and size to differentiate between headings, subheadings, and body text.
  • Effective Use of Imagery: Utilize high-quality images and videos that effectively communicate the travel experience and evoke emotions. Images should be relevant, captivating, and optimized for fast loading.
  • Intuitive Navigation: Implement a user-friendly navigation system that allows visitors to easily find the information or functionality they are looking for. Use clear labels, logical categorization, and easily accessible search functionality.

Creating a visually appealing and user-friendly layout is essential for a travel website. Here are some tips to achieve this:

  • Choose a Clean and Modern Design: Opt for a design that aligns with your brand image and conveys a sense of professionalism. Consider current design trends and use white space effectively to create a clean and uncluttered layout.
  • Use Eye-Catching Visuals: Incorporate stunning imagery of travel destinations, attractions, and experiences that capture the attention of visitors. Ensure the visuals are aligned with your branding and evoke a sense of wanderlust.
  • Select an Engaging Color Scheme: Choose a color palette that reflects the spirit and energy of travel. Consider using vibrant, complementary colors to create an inviting and immersive experience.
  • Highlight Key Information: Use typography, color, and visual cues to emphasize important information such as deals, offers, or destination details. Make it easy for users to scan and digest the content by using headings, bullet points, and concise descriptions.
  • Optimize for Mobile Devices: Responsive design is crucial for travel websites to ensure compatibility across devices. Users often access travel information and make bookings on their smartphones or tablets. Ensure your website is fully responsive, providing a seamless experience on all screen sizes.

Importance of Responsive Design

Responsive design is vital for travel websites to cater to the growing number of users accessing websites through mobile devices. Here's why responsive design is important:

  • Improved User Experience: Responsive design ensures that your website is accessible and user-friendly across different devices, providing a consistent and enjoyable experience for all users.
  • Increased Mobile Traffic: With the rise of smartphones and tablets, a significant portion of website traffic comes from mobile devices. By adopting responsive design, you can tap into this mobile audience and maximize your reach.
  • Better SEO Performance: Search engines like Google prioritize mobile-friendly websites in search rankings. Having a responsive design can positively impact your website's SEO performance and visibility in search engine results.
  • Cost and Time Efficiency: Instead of creating separate designs and maintaining multiple versions for different devices, responsive design allows for a unified approach. This saves development time and reduces costs associated with managing multiple platforms.

For professional web UI/UX design services that apply these principles and enhance the user interface of your travel website, consider SYSINT's Web & eCommerce UI/UX Design and Consulting Services. Their expert-level professionals can provide state-of-the-art solutions that improve your website's usability, aesthetics, and conversion rates.

Step 5: Travel API Integration

Travel APIs play a crucial role in enhancing the functionality of a travel website by providing access to rich travel data and content that can be integrated into the website seamlessly. They enable travel companies to offer a personalized and comprehensive travel experience to their customers. At SYSINT, we offer staff augmentation services that can help you to select and integrate relevant travel APIs into your website. Here's how it works:

The Role of Travel APIs in Enhancing Website Functionality

Travel APIs provide a wide range of functionalities that can enhance the user experience of a travel website, such as:

  • Flight Search APIs: These APIs allow users to search for flights, compare prices, and book tickets. They provide access to real-time data on flights, airlines, schedules, and availability.
  • Hotel Booking APIs: These APIs enable users to browse, search, and book hotel rooms. They offer data on hotels, rooms, prices, availability, and guest reviews.
  • Car Rental APIs: Car rental APIs allow users to search and book car rentals, compare prices, and access information on car models, availability, and pick-up/drop-off locations.
  • Activities and Tours APIs: These APIs provide travel companies with access to data on local activities, tours, and attractions, enabling them to offer customers personalized recommendations and bookings.

Selecting and Integrating Relevant Travel APIs

To select and integrate the most suitable travel APIs, there are several factors to consider, including:

  • Functionality: Identify the functionalities required for your travel website and select APIs that provide relevant data and features.
  • Compatibility: Ensure the APIs are compatible with the technology and platforms used to build and maintain your website.
  • Cost: Consider the cost of using the APIs and assess if they provide value for money.
  • Reliability: Choose APIs that are reliable and offer good uptime and customer support.

At SYSINT, our experienced developers can help you identify the most appropriate APIs for your travel website and integrate them seamlessly into your platform. With our staff augmentation services, you can hire remote developers and software engineers on-demand within a few days. Our developers are pre-vetted, ensuring their skills align with the requirements of your project.

Examples of Popular Travel APIs and Their Benefits

Here are some popular travel APIs that can enhance your travel website's functionality:

  • Amadeus Flight API: Provides access to real-time data on flight schedules, availability, pricing, and booking.
  • Expedia Hotel API: Allows users to search and book hotels, compare prices, and access information on rooms, properties, and guest reviews.
  • Skyscanner Car Rental API: Provides data on car rentals, availability, pricing, and pick-up/drop-off locations.
  • Viator Activities API: Offers travel companies access to data on local tours, activities, and attractions, allowing them to offer personalized recommendations and bookings to their customers.

By integrating travel APIs like these, your travel website can offer comprehensive services and a personalized experience to your users. Contact SYSINT's staff augmentation services to get started today!

Step 6: Developing 15 Essential Features

When building a travel website, it is important to include essential features that enhance the overall user experience. These features will provide users with the necessary tools to search for and book flights, hotels, and other travel services, as well as access destination guides and user reviews. Here are 15 essential features to consider:

  1. Efficient Search: Optimize the search functionality to provide fast and accurate results. Implement autocomplete suggestions and filters to help users narrow down their search criteria.
  2. Streamlined Booking Process: Simplify the booking process to minimize steps and reduce friction. Use a clear and intuitive interface with progress indicators to guide users through each phase of the booking.
  3. User-Friendly Reviews: Design a user-friendly interface to submit and read reviews. Include options to filter and sort reviews based on relevance, ratings, and traveler types.
  4. Engaging Maps and Itineraries: Ensure interactive maps and itineraries are fast and responsive. Use visually appealing designs and provide informative overlays to highlight key points of interest.
  5. Personalization: Implement personalized recommendations based on user preferences and booking history. Use user accounts to store and retrieve saved searches, itineraries, and settings across devices.
  6. Mobile Optimization: Optimize the website for mobile devices by using responsive design techniques. Prioritize performance by minimizing the use of large images and animations.
  7. Promotions and Deals: Display promotions and deals prominently on the website. Utilize clear visuals and concise copy to attract users' attention and encourage conversions.
  8. API Integration: Implement efficient API integrations to provide real-time data. Optimize data retrieval and caching strategies to minimize latency and ensure responsiveness.
  9. Multilingual and Currency Support: Consider user preferences for language and currency. Provide translation options and conversion features to cater to a global audience.
  10. Social Media Integration: Integrate social media sharing buttons and widgets to facilitate content sharing. Implement social login options to simplify registration and account creation.
  11. Tour Packages and Customizations: Create visually appealing layouts for tour packages and offer customization options. Allow users to select specific services, add-ons, and dates.
  12. Blog Layouts: Design blog layouts that showcase travel content effectively. Use visually engaging images and implement intuitive navigation to encourage readership.
  13. Advanced Search Filters: Enable advanced filtering options to refine search results. Provide options for sorting by price, ratings, and other relevant criteria.
  14. Secure Payment Processing: Integrate with reputable payment gateways and ensure secure payment processing. Implement encryption and adopt PCI compliance standards for data protection.
  15. Continuous Testing and Optimization: Conduct regular testing and monitoring to identify and fix any performance bottlenecks or user experience issues. Utilize analytics to track user behavior and optimize conversion rates.

Building a travel website from scratch takes planning, dedication, and attention to detail. It requires following a series of well-thought-out steps to ensure that the final product is a high-quality, scalable, and user-friendly platform.

By following these steps, you can create a travel website that stands out from the competition. Your website will provide users with a seamless experience and offer a wealth of information and options to help them plan and book their travel. Additionally, implementing these steps will contribute to your website's success, as it will attract more traffic, increase conversions, and build customer loyalty. Remember, choose the right technologies and frameworks, stay up-to-date with industry trends, and always keep improving your website's user experience.

We strongly encourage you to take action and start implementing these features with the help of SYSINT services. Our team of experts will guide you through the process, ensuring that your travel website stands out in the crowded industry and delivers an exceptional user experience. Don't miss out on the opportunity to create a successful travel website. Contact us today and embark on the journey of building a travel website that exceeds user expectations and drives your business forward.


July 14, 2023

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