Navigation
Can shoppers find the right category in a few clicks, on mobile too?
UX audit forfor your store
E-commerce UX audit
Find out where shoppers get lost and why they leave without buying. We combine analytics, behaviour data and an expert review of your store, and give you a prioritised list of what to change.
- $2,000
- About two weeks
- Any platform
What you get
- 30–50 hypotheses to lift conversion, each with a priority
- Every flaw described, with a practical recommendation
- A dashboard to track the key metrics after changes
- A sales funnel tagged in Google Tag Manager
When you need it
Traffic is fine, but sales aren't
- Shoppers add to cart and don't finish checkout
- Conversion is low or falling, while traffic grows
- Mobile converts much worse than desktop
- Site search returns the wrong products, or nothing
- Product pages don't answer shoppers' questions
- Upsell and cross-sell blocks don't sell
A redesign is planned? Start with an audit, so you know what to keep and what to fix first.
What we check
The whole path from the first page to a placed order, on mobile and desktop.
Site search
Relevance, autocomplete and searches that return nothing.
Categories and filters
The filters shoppers actually use, and how they work on mobile.
Product pages
Images, prices, stock, delivery information, reviews and the add-to-cart button.
Cart and checkout
Steps, required fields, guest checkout, payment and shipping options, errors.
Mobile experience
Tap targets, readable text and forms that work with a phone keyboard.
Trust
Delivery and returns information, contact details, reviews and payment signals.
Accessibility
Contrast, keyboard navigation and labels, which help every shopper.
How it works
From data to a prioritised plan
About two weeks, depending on the size of the store and the goals of the audit.
01 Brief
Business review
Goals, key products, customer types and the problems you already know about.
02 Tracking
Funnel and analytics
We tag the sales funnel in Google Tag Manager and analyse key Google Analytics metrics: where shoppers drop off, which pages and devices convert worse.
03 Behaviour
Heatmaps and recordings
Scroll maps, click maps and session recordings, for example in Hotjar, show where shoppers hesitate.
04 Review
Heuristic evaluation
An expert checks the interface against usability principles, page by page.
05 Report
Hypotheses and priorities
30–50 hypotheses, each with a description, a priority and a practical recommendation, plus a dashboard for the key metrics.
Related services
UX audit or performance audit?
A UX audit asks whether shoppers can find and buy what they want. A performance audit asks how fast the store responds. If pages load slowly, start with the performance audit.
Performance audit
What slows your store down: front-end, code, server or database. Up to 3 days, $560.
E-commerce development
We build the changes the audit recommends, on Magento, Shopify or WooCommerce.
Support & maintenance
Monitoring, fixes and improvements after launch, so the store keeps getting better.
FAQ
Questions about the UX audit
How long does a UX audit take?
About two weeks, depending on the size of the store and the goals of the audit.
How is a UX audit priced?
$2,000 for the audit: 30–50 prioritised hypotheses, a report with recommendations and a dashboard for the key metrics.
Which platforms do you audit?
Magento, Shopify, WooCommerce and headless stores.
What's the difference between a UX audit and a performance audit?
A UX audit asks whether shoppers can find and buy what they want. A performance audit asks how fast the store responds and what slows it down. If pages load slowly, start with the performance audit.
Can you build the changes after the audit?
Yes. We can build them on Magento, Shopify or WooCommerce, or hand the report to your team.
How often should we do a UX audit?
Once a year, and before any redesign or platform migration.
'%3e%3cellipse%20cx='435'%20cy='347.5'%20rx='296'%20ry='143.5'%20fill='url(%23paint0_linear_150_899)'/%3e%3c/g%3e%3cdefs%3e%3cfilter%20id='filter0_f_150_899'%20x='-65'%20y='0'%20width='1000'%20height='695'%20filterUnits='userSpaceOnUse'%20color-interpolation-filters='sRGB'%3e%3cfeFlood%20flood-opacity='0'%20result='BackgroundImageFix'/%3e%3cfeBlend%20mode='normal'%20in='SourceGraphic'%20in2='BackgroundImageFix'%20result='shape'/%3e%3cfeGaussianBlur%20stdDeviation='102'%20result='effect1_foregroundBlur_150_899'/%3e%3c/filter%3e%3clinearGradient%20id='paint0_linear_150_899'%20x1='598.035'%20y1='485.204'%20x2='522.705'%20y2='235.427'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23EFC088'/%3e%3cstop%20offset='0.260417'%20stop-color='%23B8E7A7'/%3e%3cstop%20offset='0.515625'%20stop-color='%2359C6E9'/%3e%3cstop%20offset='0.786458'%20stop-color='%23B164EE'/%3e%3cstop%20offset='1'%20stop-color='%23FD4471'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Order a UX audit
Tell us about your store and where you think shoppers get lost. We reply within one business day.