Marketing Automation

Last Updated

December 4, 2023

Сreate a Multi-Channel Workflow Abandoned Cart. SMS & Email

Sergey

Author

Sergey

Сreate a Multi-Channel Workflow Abandoned Cart. SMS & Email

Maximizing Sales with n8n & Magento: A Smart Solution to Abandoned Carts

We've all faced it. Potential customers fill their carts but, for various reasons, they don't finalize the purchase. This leads to lost revenue and missed opportunities. To tackle this, I've devised a seamless solution using n8n and the Magento API that addresses abandoned carts proactively.

Here's what I did:

  • Integration: Used the Magento API to fetch the data for the last day's abandoned carts.
  • Engagement: Sent out personalized emails and SMSs to these potential customers, nudging them to complete their purchases.
  • Incentivization: Included a special promo code with a discount in the emails, providing an extra push for them to finalize the purchase.

What is n8n?

Open source workflow automation tool. Helps you to connect any app with an API with any other, and manipulate its data with little or no code - https://n8n.io/

  • Build without blowing your budget
  • Resolve 99% of issues in hours, not months

n8n-over387-integrations.png

Workflow

Step 1: Schedule & Data

  • Run every morning at 9:00
  • Get carts for the last day step-1-schedule-data.png

Step 2: Preparation

  • Prepare Items
  • Split in batches n8n-prepare-and-split-data.png

Step 3: Strategy

  • SMS if number available
  • Email address if available n8n-strategy.png

Message

I use SendGrid Dynamic Email Templates n8n-sendgrid-email-message.png

Why is this approach a game-changer for businesses?

  1. Cost-Efficiency: By leveraging n8n's workflow and the Magento API, I sidestepped the costs associated with purchasing and installing specialized modules.
  2. No Code, No Hassle: The visual designer in n8n made the integration process a breeze. No need to dive into complex coding or hire a developer. Everything connected smoothly using a user-friendly interface.
  3. Increased Conversion Rates: By addressing abandoned carts directly, we're significantly boosting the chances of conversion. Offering discounts not only motivates the customer but also enhances their shopping experience.
  4. Flexibility & Scalability: This solution is adaptable. As the business grows, or if there's a need to include more services or functionalities, the visual designer makes it straightforward to implement changes.
  5. Real-Time Engagement: Instantly reaching out to potential customers means you're capitalizing on their interest when it's still fresh. This immediacy can significantly improve the likelihood of purchase completion.

In conclusion, by merging the power of n8n workflows with the Magento API, businesses can effectively and efficiently reduce cart abandonment rates, all while saving on costs and resources. It's an approach that blends simplicity with efficacy, ensuring your business always stays a step ahead in the e-commerce game.

I hope this post suits your needs! If you need any edits or further details added, feel free to ask.

Posted

October 26, 2023

Not sure which platform or technology to use?

We can turn different applications and technologies into a high-performance ecosystem that helps your business grow.