The client is a globally operating industrial manufacturer specialising in high-precision pumping systems and fluid-handling equipment. The company serves more than 24,000 active B2B customers across manufacturing, chemical processing, food production, and engineering industries.
With decades of market presence, the client is recognised for engineering excellence, reliability, and long product lifecycles. Its portfolio includes technically complex equipment as well as an extensive spare parts catalogue that plays a critical role in service, maintenance, and recurring revenue.
Despite strong product innovation, the client's digital sales and ordering processes had not evolved at the same pace. Facing increasing competition and changing customer expectations, the company set out to modernise its digital presence and establish a scalable B2B commerce foundation tightly integrated with its ERP system.
The majority of B2B orders were placed via email, with a smaller portion by phone. Orders were manually processed and re-entered into the ERP system, creating several structural problems:
Although the company operates across multiple EU markets, core commercial content — product attributes, technical specifications, and descriptions — was available in German only. This created compounding business limitations:
The client's ERP system represented the most significant technical constraint. The ERP environment could not be modified or extended — it remained the single source of truth for products, pricing, inventory, customers, and orders. The platform had to fully adapt to the ERP, not the other way around.
The project involved an international, cross-functional client team distributed across multiple business units. Most client-side stakeholders did not communicate in English fluently — nearly 90% of communication happened via written channels. To reduce ambiguity and risk, we took a structured, proactive approach:
The project was delivered within 5 months by a compact cross-functional team of four. Managing scope, priorities, and risk across a distributed international client organisation — where nearly 90% of communication happened via written channels — required a highly structured delivery approach: iterative sprints with frequent demos, all decisions captured in reusable formats, and the full implementation plan translated into the client's native language.
We designed and implemented a custom B2B self-service portal on Magento 2, with a strong focus on scalability, ERP alignment, and international expansion. A key architectural decision was selecting a platform with a native EAV (Entity-Attribute-Value) data model, which enabled us to address the multi-language challenge at its core.
To replace email- and phone-based ordering, we delivered a comprehensive set of B2B-specific workflows designed for professional buyers who already know what they need and expect speed, accuracy, and repeatability.
Experienced customers typically sent long SKU lists via email or Excel. Sales teams then manually validated and re-entered this data into the ERP — creating delays and a high risk of errors. We eliminated this bottleneck with a Fast Order module that mirrors real-world B2B purchasing behaviour:
Spare parts sales were treated as a core business function rather than an add-on. Identifying the correct part had previously required back-and-forth communication between customers and internal teams, slowing service and increasing operational costs.
To overcome the constraints of a legacy ERP with no modern APIs, we built a custom integration layer that adapted entirely to the ERP's XML/FTP-based interface — ensuring data consistency, reliability, and GDPR-compliant logging throughout.
"This project demonstrates how a legacy industrial manufacturer can transition from manual, email-based ordering to a modern, automated B2B self-service model — without replacing its ERP or disrupting existing operations."
— SYSINT Project Summary
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