SYSTEM Integration
  • Agency · white label
  • Magento 2
  • Headless
  • TYPO3
  • B2B
  • ERP integration

Headless B2B commerce on Magento 2 inside an existing TYPO3 website

An industrial manufacturer's buyers researched products on the website but ordered by email and phone. We added customer-specific pricing, cart, checkout and quote requests with headless Magento 2, without rebuilding the TYPO3 site or touching its SEO.

Headless commerce inside the existing CMS: pricing, cart, login, checkout and quote request on the TYPO3 site, powered by Magento and the ERP

Project

Delivered for
German digital agency, white label
Client
US division of a German industrial manufacturer of precision connectors
Platform
Magento 2 (headless) inside TYPO3
Systems
ERP and PIM via XML over FTP, ~5,000 SKUs
Timeline
5 months
Markets
US · EN / ES / FR

Results

less manual work on orders
40–80%
fewer order errors
20–40%
more large orders
20–50%
SEO impact on the existing site
Zero

About the client

The client is the US division of a family-owned industrial manufacturer, founded in 1960 and headquartered in Germany, with around 2,000 employees and 45 sales representatives on five continents. It makes high-precision connectors and electrical components for automation, robotics, medical technology and electronics, built to industrial standards such as IP67 and certified to ISO 9001 and ISO 14001.

Its buyers are engineers, procurement specialists, OEMs and distributors who need detailed technical data, configuration options and often custom solutions. The website is the main digital channel, with 108,000+ monthly visitors, and years of SEO and content work made its stability and URL structure a business asset.

The challenge

The TYPO3 website worked well for content and product discovery, but it had no B2B commerce: no customer pricing, stock, cart, checkout or quotes. Customers found products online and then ordered by email or phone. A full rebuild was ruled out: too costly, too slow and too risky for SEO, and the ERP and PIM only exchanged files, not APIs.

  1. 01

    B2B commerce without a rebuild

    • Checkout and cart
    • Account management
    • Quote requests

    Goal: Add full B2B commerce without breaking the existing website.

  2. 02

    Customer pricing without a new UX

    • Customer-specific and tier pricing
    • A cart embedded in the current pages

    Goal: Prove Magento can work as a commerce layer behind the existing CMS.

  3. 03

    Manual data that didn't scale

    • Catalog updated by hand
    • Stock availability out of date

    Goal: A reliable, automated catalog, stock and checkout.

  4. 04

    Large orders left the funnel

    • Buyers abandoned the cart and sent an email
    • Sales answered manually

    Goal: Keep large orders online with a quote-based flow.

  5. 05

    English only

    • Lower usability and conversion for non-English buyers

    Goal: English, Spanish and French without changing the architecture.

How it fits together

TYPO3 stays the website; Magento 2 runs as the commerce engine behind it. Customers stay on one site with one login, while each system does what it does best.

TYPO3 keeps

  • Pages and content
  • SEO and URL structure
  • Design and UX

Magento 2 adds

  • Customer pricing
  • Cart, checkout and accounts
  • Stock and quotes

ERP and PIM feed

  • Daily catalog sync, ~5,000 SKUs
  • Stock updates every 30 minutes
  • XML files over FTP

What we did

  1. 01

    Headless Magento next to TYPO3

    • TYPO3 kept as the main site, Magento on a subdomain
    • Shared login through cookies and one consistent UI
    • Magento pages kept out of search indexing

    Result: Commerce added with no risk to SEO.

  2. 02

    Proof of concept first

    • Magento with sample products and tier pricing
    • A script in TYPO3 pages calls the Magento API
    • Personalized price and add-to-cart on existing product pages

    Result: The approach was validated before any full build.

  3. 03

    Data sync and B2B checkout

    • Daily catalog sync, stock every 30 minutes, real-time API for prices
    • UPS and FedEx shipping; card, PayPal and purchase-order payments
    • Search with weighting, synonyms and typo tolerance

  4. 04

    Cart to quote

    • Orders above 249 units turn the cart into a quote request

    Result: Large orders stay online instead of moving to email.

  5. 05

    Three languages

    • English, Spanish and French with the same flows

Team, timeline and stack

Delivered in 5 months by

Full-stack engineer
1
QA engineer
0.5
Project manager / analyst
0.5

Technology

  • Magento 2
  • TYPO3
  • Elasticsearch
  • AWS
  • Docker
  • Cloudflare
  • New Relic
  • Sentry
  • XML importers (FTP)
  • ShipperHQ

Commerce without a rebuild

The client gained B2B e-commerce while the website, its content and its search rankings stayed as they were, with 4,500+ daily users and no downtime at launch. And the design keeps the site safe: even if the commerce layer is down, the website still works.

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